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Monday Morning Links: #SoSlam wrap-up, LinkedIn, Google+, social media and adoption

As I wrote on Saturday, this year’s Social Slam was a blast. From the affordability to the quality teaching to the food, the Social Media Club of Knoxville did a fantastic job putting on the one-day conference.

But as with every conference, not everything went off without a hitch.

During Tom Webster’s (@webby2001) keynote address, the laptop with his presentation slides crashed. He recovered brilliantly, and on Monday morning, he wrote a great post about how to recover from such speaking “fails.”

“It certainly wasn’t my natural reserves of cool that got me through it,” Webster says. “It was training and practice. Learned behaviors.”

Social media success also breeds risk: Mark Schaefer (@markwschaefer), who spoke in the last main session, also shared his thoughts on this year’s Social Slam Monday morning. In his post at businessesgrow.com, Schaefer discusses the risks of attaching his name to a conference that could have easily gone wrong.

LinkedIn better for B2B: The conference not only featured traditional keynote addresses and a breakout session; its distinctive sessions were the two “social slams”: hard-hitting practical social-media tips. Jon Moss (@JonFMoss), who gave 10 tips for LinkedIn users, referred me to this great @socialmediatoday post about how B2B and LinkedIn were made for one another. 

The conversion rate was more than four times better than either Twitter or Facebook, but most businesses don’t use it for lead generation. Hence, if you can master LinkedIn, you can gain a measurable advantage.

Couple uses social media in adoption search: Marketers and PR reps weren’t the only ones at Social Slam. My former colleague Lauren Spuhler (@sugirly) writes @knoxnews about one couple searching for a baby using non-traditional sources.

How writers can use Google+: @danblank from wegrowmedia.com shares his wisdom for Google+ beginners. Perhaps the most obvious piece of advice in this 10-minute video is his best: give Google+ an honest effort, and don’t go into it haphazardly.



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About David Wells

David Wells is a content manager and copy writer for Pearl Marketing Technologies, with over five years of professional experience. Follow him on Twitter @dangerdubs, or email him at david@pearlmt.com.

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