Last week, Gonzalo E. Mon wrote a piece on how to save yourself the lawsuit when you’re pinning for business. While personal accounts will not likely attract the attention of the law, you should implement the same policy for Pinterest you would use for posting pictures to your company’s website.
“If your legal department would advise you not to post something on the website, you probably shouldn’t pin it to your company’s pinboard, either,” he writes.
Mon isn’t the only one raising the issue. Business Insider’s Harry Blodget writes that you should never pin a photo you don’t own, especially if it’s a photo of a celebrity. Colleen Taylor at Tech Crunch writes that Pinterest’s own rules make it difficult for a non-photographer to pin without risking a lawsuit.
How Pinterest is Changing Website Design: With its mission centered around visual, user-created content, Pinterest’s design doesn’t use traditional web-building blocks, writes Sarah Kessler of Mashable.
“[Pinterest] showed how the design could solve certain challenges eloquently and how the traditional reverse chronology layout could be broken without scaring users away,” she says.
KLOUT is not a return on investment: KLOUT claims to measure social influence, but Matt Wilson at Ragan.com reports that the data site doesn’t come close to gaging social success. Rather, KLOUT scores help businesses find people they can connect with.
It’s a new tool for marketers, but it doesn’t change what matters for businesses.
“What does matter is what has always mattered in public relations and marketing,” Wilson writes, “brand awareness, sales, sentiment, demand, and audience growth, among other elements.”
The decline of fact-checking: Roy Peter Clark discusses a modern-day–and very public–case study in the decline of proper fact checking.