Archive | Building Your List RSS feed for this section
May 09

How to lose and disconnect with your customer base like Nintendo

Our parents used to tell us that video games are a waste of time. While you obviously can’t make money playing the Impossible Game instead of working, you can learn a valuable (and costly) lesson about customer loyalty from one of the industry’s most established and trusted brands. Last month, Nintendo reported its first annual [...]

Leave a comment • Continue Reading →
Apr 13

The Pareto Principle and how to encourage repeat customers

All of us are guilty of it; we think quantity is better than quality, right?  We say things like, “if I only had more business,” or “if I only had a larger customer base.”  We are always trying to find the ad placement that gets the largest number of impressions, thinking that more eyeballs means [...]

Leave a comment • Continue Reading →
Apr 04

How to develop a sales-driven customer loyalty program

What if you could take a picture of your best customer, frame it and hang it in your office? What would she look like?  What motivates her, why does she like your business and why does she like you?  What would cause her to bring her inner circle to your business? As an owner, you [...]

Leave a comment • Continue Reading →
Mar 14

How to build a loyal list of customers for your small business

No matter what, lists are important!  Everyone has one, from an RSVP list to Santa’s naughty and nice list. Lists help us keep track of what we need to do and prevent us from working long hours without getting anything done. To a business owner, the list of prospective customers and of current customers has [...]

Leave a comment • Continue Reading →