Our parents used to tell us that video games are a waste of time. While you obviously can’t make money playing the Impossible Game instead of working, you can learn a valuable (and costly) lesson about customer loyalty from one of the industry’s most established and trusted brands. Last month, Nintendo reported its first annual [...]
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Free is the most powerful word in marketing
Twice recently I have stopped my car, turned around and went back to a local business after reading their sign. The first time was after passing a local Burger King, having seen their “FREE fries on April 17th & 18th” sign. I was on my way to a nice resteraunt with my family. But I was [...]
What I learned about marketing from my grandfather’s sermons
My late grandfather was a Methodist preacher for over 55 years. He must have preached thousands of sermons throughout his career. A few years ago, I was visiting my grandmother, and I asked her if she had any of his sermons written down. She could only find one. Pa-paw rarely wrote transcripts of his sermons. [...]
5 fatal mistakes to avoid when participating in a trade show
I was once at a trade show where I was invited to sign up for a chance to win a prize. After I filled out the blue slip with my name and phone number, a kind man told me that no one would bother me. Perplexed, I asked him if he had any intention of following [...]
