Since grade school, we’ve assumed that adjectives are the most descriptive words out there. On the face of it, this is true: “a blue whale” is a lot more colorful (pun intended) than “a whale.” Adjectives specify our ideas. However, in a world of 140 characters or less, we simply lack the space for too [...]
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What I learned about marketing from my grandfather’s sermons
My late grandfather was a Methodist preacher for over 55 years. He must have preached thousands of sermons throughout his career. A few years ago, I was visiting my grandmother, and I asked her if she had any of his sermons written down. She could only find one. Pa-paw rarely wrote transcripts of his sermons. [...]
Four tips to writing effective and persuasive copy
Nobody enjoys sales pitches. Advertisements saturate our culture. In order to make your product or service stand out, you have to learn the art of persuasive writing. As I learned from one of our clients recently, even sales people typically disdain sales people, precisely because they are sales people. They forge relationships just to make [...]
How writing poetry helped my copy writing
I’ve only been writing marketing copy for a few months, and I’ve been writing press releases and news articles for five years. I’ve written poetry for a decade. Over my five years as professional writer, I have taken many jobs and written many types of content: columns, reviews, straight news, features, and analysis. I have [...]
