About David Wells

David Wells is a content manager and copy writer for Pearl Marketing Technologies, with over five years of professional experience. Follow him on Twitter @dangerdubs, or email him at david@pearlmt.com.

People, not technology, make the difference in marketing

This is a guest post by our friend Ron Cloer. Ron builds Pearl’s mobile apps, and he has worked in Internet marketing for over six years. He has spoken at national events, consulted for multimillion-dollar companies, and created websites that have generated more than six figures in revenue apiece. People sometimes believe that buying new [...]

Leave a comment Continue Reading →

How to lose and disconnect with your customer base like Nintendo

Our parents used to tell us that video games are a waste of time. While you obviously can’t make money playing the Impossible Game instead of working, you can learn a valuable (and costly) lesson about customer loyalty from one of the industry’s most established and trusted brands. Last month, Nintendo reported its first annual [...]

Leave a comment Continue Reading →

“Use the (Social Media) Force, Luke”: how Klout is like midi-chlorians

As a Star Wars nerd, I was all prepped and ready to go for Friday, an unofficial nerd holiday based off a pun: “May the Fourth Be With You.” Unfortunately, Eric T. Tung (@ericttung) at Salesforce’s Radian6 blog already stole my idea for a post on how social media are like the Force. So rather [...]

Leave a comment Continue Reading →

The secrets to Freddie Wong’s social media success

  Meet the true face of @klout. While marketing guys like me struggle to attract followers and leap with every retweet and mention, Freddie Wong (@fwong) dominates more than the arcades. Since this video of his “YYZ” Guitar Hero cover went viral six years ago, Wong has not only created multiple viral videos. He’s created [...]

Leave a comment Continue Reading →

Monday Morning Links: #SoSlam wrap-up, LinkedIn, Google+, social media and adoption

As I wrote on Saturday, this year’s Social Slam was a blast. From the affordability to the quality teaching to the food, the Social Media Club of Knoxville did a fantastic job putting on the one-day conference. But as with every conference, not everything went off without a hitch. During Tom Webster’s (@webby2001) keynote address, [...]

Leave a comment Continue Reading →

7 lessons I learned from #SoSlam 2012

By the time Social Slam 2012 ended, my hands felt like they were going to fall off. Like the nearly 600 others at the Knoxville Convention Center, I was constantly tweeting, texting and networking, even while guys like @mitchjoel were telling me how attractive data is. It would have been dumb for me not to [...]

1 Comment Continue Reading →

3 things I hope to gain out of Friday’s Social Slam in Knoxville

Seven months ago, I was an unpaid social media intern at a startup, working a part-time job and giving guitar lessons to home schoolers. Today, I work full-time for a marketing firm that is about to launch its biggest business venture. Aside from my financial well-being, not much has changed. That statement may undermine my [...]

Leave a comment Continue Reading →

Your new social network is not Facebook, Pinterest, or even Myspace

I’m so sick of hearing about new daily deals sites and social media networks. With the success of the big social networks–Facebook, YouTube, Twitter, LinkedIn (the list goes on)–some folks assume that they can reach the same level of success just by being a social network. Sounds like another dot com bubble burst to me. [...]

Leave a comment Continue Reading →

Why did the Huffington Post win a Pulitzer? Good content.

Imagine your blog winning a Pulitzer Prize. For some in the media business, that’s what it was like when the Huffington Post–famous for its content aggregation and use of social media–won its first on Monday. In fact, some people like Slate.com’s Will Oremus are asking if it’s even a newspaper at all. That hasn’t been a [...]

Leave a comment Continue Reading →

Monday Morning Links: Google, Obama and the world’s top web brands

It no longer takes a world of effort to connect with people around world. According to Social Media Today’s Brian Solis, the global degrees of separation is shrinking, thanks in large part to the expanding Internet. “Social networking is the new normal,” Solis writes. “No matter where you are in the world, there are social [...]

Leave a comment Continue Reading →