Archive | May, 2012

People, not technology, make the difference in marketing

This is a guest post by our friend Ron Cloer. Ron builds Pearl’s mobile apps, and he has worked in Internet marketing for over six years. He has spoken at national events, consulted for multimillion-dollar companies, and created websites that have generated more than six figures in revenue apiece. People sometimes believe that buying new [...]

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How to lose and disconnect with your customer base like Nintendo

Our parents used to tell us that video games are a waste of time. While you obviously can’t make money playing the Impossible Game instead of working, you can learn a valuable (and costly) lesson about customer loyalty from one of the industry’s most established and trusted brands. Last month, Nintendo reported its first annual [...]

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“Use the (Social Media) Force, Luke”: how Klout is like midi-chlorians

As a Star Wars nerd, I was all prepped and ready to go for Friday, an unofficial nerd holiday based off a pun: “May the Fourth Be With You.” Unfortunately, Eric T. Tung (@ericttung) at Salesforce’s Radian6 blog already stole my idea for a post on how social media are like the Force. So rather [...]

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The secrets to Freddie Wong’s social media success

  Meet the true face of @klout. While marketing guys like me struggle to attract followers and leap with every retweet and mention, Freddie Wong (@fwong) dominates more than the arcades. Since this video of his “YYZ” Guitar Hero cover went viral six years ago, Wong has not only created multiple viral videos. He’s created [...]

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