Like many homeowners, I recently had a plumbing problem. Before I could talk with my plumber, I spoke with a client who had similar problems at his home. He told me he knew a gentleman who could “do it on the side.” It sounded good to me, but I postponed the “low cost” repair when [...]
Shorten your writing with action verbs
Since grade school, we’ve assumed that adjectives are the most descriptive words out there. On the face of it, this is true: “a blue whale” is a lot more colorful (pun intended) than “a whale.” Adjectives specify our ideas. However, in a world of 140 characters or less, we simply lack the space for too [...]
Monday Morning Links: April Fools, 9-to-5 work weeks, Hunger Games
Last year, Google placed subtle ad in the right hand corner every Gmail account for its new beta technology. On April 1, 2011, the world’s leading search engine announced Gmail motion, a revolutionary new way of sending email using motion detector technology. Or, in other words, an elaborate April Fool’s Day joke. This year, Google [...]