Archive | April, 2012

Don’t hire a painter to do a plumber’s job

Like many homeowners, I recently had a plumbing problem.  Before I could talk with my plumber, I spoke with a client who had similar problems at his home. He told me he knew a gentleman who could “do it on the side.” It sounded good to me, but I postponed the “low cost” repair when [...]

Leave a comment Continue Reading →

Shorten your writing with action verbs

Since grade school, we’ve assumed that adjectives are the most descriptive words out there. On the face of it, this is true: “a blue whale” is a lot more colorful (pun intended) than “a whale.” Adjectives specify our ideas. However, in a world of 140 characters or less, we simply lack the space for too [...]

Leave a comment Continue Reading →

How to develop a sales-driven customer loyalty program

What if you could take a picture of your best customer, frame it and hang it in your office? What would she look like?  What motivates her, why does she like your business and why does she like you?  What would cause her to bring her inner circle to your business? As an owner, you [...]

Leave a comment Continue Reading →

Monday Morning Links: April Fools, 9-to-5 work weeks, Hunger Games

Last year, Google placed  subtle ad in the right hand corner every Gmail account for its new beta technology. On April 1, 2011, the world’s leading search engine announced Gmail motion, a revolutionary new way of sending email using motion detector technology. Or, in other words, an elaborate April Fool’s Day joke. This year, Google [...]

Leave a comment Continue Reading →