Archive | April, 2012

Monday Morning Links: #SoSlam wrap-up, LinkedIn, Google+, social media and adoption

As I wrote on Saturday, this year’s Social Slam was a blast. From the affordability to the quality teaching to the food, the Social Media Club of Knoxville did a fantastic job putting on the one-day conference. But as with every conference, not everything went off without a hitch. During Tom Webster’s (@webby2001) keynote address, [...]

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7 lessons I learned from #SoSlam 2012

By the time Social Slam 2012 ended, my hands felt like they were going to fall off. Like the nearly 600 others at the Knoxville Convention Center, I was constantly tweeting, texting and networking, even while guys like @mitchjoel were telling me how attractive data is. It would have been dumb for me not to [...]

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3 things I hope to gain out of Friday’s Social Slam in Knoxville

Seven months ago, I was an unpaid social media intern at a startup, working a part-time job and giving guitar lessons to home schoolers. Today, I work full-time for a marketing firm that is about to launch its biggest business venture. Aside from my financial well-being, not much has changed. That statement may undermine my [...]

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Your new social network is not Facebook, Pinterest, or even Myspace

I’m so sick of hearing about new daily deals sites and social media networks. With the success of the big social networks–Facebook, YouTube, Twitter, LinkedIn (the list goes on)–some folks assume that they can reach the same level of success just by being a social network. Sounds like another dot com bubble burst to me. [...]

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Why did the Huffington Post win a Pulitzer? Good content.

Imagine your blog winning a Pulitzer Prize. For some in the media business, that’s what it was like when the Huffington Post–famous for its content aggregation and use of social media–won its first on Monday. In fact, some people like Slate.com’s Will Oremus are asking if it’s even a newspaper at all. That hasn’t been a [...]

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Free is the most powerful word in marketing

Twice recently I have stopped my car, turned around and went back to a local business after reading their sign. The first time was after passing a local Burger King, having seen their “FREE fries on April 17th & 18th” sign. I was on my way to a nice resteraunt with my family. But I was [...]

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Monday Morning Links: Google, Obama and the world’s top web brands

It no longer takes a world of effort to connect with people around world. According to Social Media Today’s Brian Solis, the global degrees of separation is shrinking, thanks in large part to the expanding Internet. “Social networking is the new normal,” Solis writes. “No matter where you are in the world, there are social [...]

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The Pareto Principle and how to encourage repeat customers

All of us are guilty of it; we think quantity is better than quality, right?  We say things like, “if I only had more business,” or “if I only had a larger customer base.”  We are always trying to find the ad placement that gets the largest number of impressions, thinking that more eyeballs means [...]

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7 principles for talking about religion online

Nothing stokes more online flames than religion. I learned this early in my copy writing career when a friend and I, two theology nerds, decided to start a religious blog. At the time, online forums began to enrapture me. I fancied myself an online, 18-year-old William Lane Craig. But I quickly discovered the Internet is [...]

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Monday Morning Links: Groupon, job cuts, unemployment, ‘Hunger Games’

Last week was a dreadful week for many in the media business, as three major employers began their attempts to layoff over 3,000 employees. The three major media outlets–Yahoo, CBC and Gannett–began their terminations for a variety of reasons. Yahoo announced that it was going to cut 2,000 jobs to “turn around the pioneering Internet company [...]

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