My late grandfather was a Methodist preacher for over 55 years. He must have preached thousands of sermons throughout his career. A few years ago, I was visiting my grandmother, and I asked her if she had any of his sermons written down. She could only find one. Pa-paw rarely wrote transcripts of his sermons. [...]
Archive | March, 2012
3 quick and easy steps to designing a company logo
The 21st century customer is always looking for shock and awe, whether it is in your product or in company’s overall look and feel. To create that shock and awe, you first need an outstanding logo. The logo is important because it’s the first thing that a customer sees. Before they check out your website or [...]
5 fatal mistakes to avoid when participating in a trade show
I was once at a trade show where I was invited to sign up for a chance to win a prize. After I filled out the blue slip with my name and phone number, a kind man told me that no one would bother me. Perplexed, I asked him if he had any intention of following [...]
Four tips to writing effective and persuasive copy
Nobody enjoys sales pitches. Advertisements saturate our culture. In order to make your product or service stand out, you have to learn the art of persuasive writing. As I learned from one of our clients recently, even sales people typically disdain sales people, precisely because they are sales people. They forge relationships just to make [...]
